Recently, a report titled "tens of thousands of anti-counterfeiting labels can be bought for 500 yuan" has attracted public attention. The report pointed out that some famous brand products in the field of alcohol and daily chemicals have become the fake areas. In some small workshops, fake anti-counterfeiting signs can be printed casually, and some even "sell by catty", many anti-counterfeiting signs are difficult to distinguish.

Anti-counterfeiting label is not only an important basis for consumers to safeguard their legitimate rights and interests, but also a "firewall" to effectively curb fake and shoddy products. The report, consumers can not help but worry, even the anti-counterfeiting labels are not credible, then how to distinguish the authenticity? Anti-counterfeiting label fraud is serious, the author thinks that the key reason is that the supervision system is not perfect.

According to the incomplete statistics of China Anti-counterfeiting Industry Association, at present, the number of enterprises with the anti-counterfeiting product production license issued by the General Administration of Quality Supervision, Inspection and Quarantine is only more than 300, but in fact, there are more than 50,000 enterprises engaged in anti-counterfeiting printing business. At present, there is only one relevant regulation in this field, —— The Implementation Rules of Product Anti-counterfeiting Supervision and Management Measures, which does not clearly stipulate the relevant punishment provisions and other contents, and it is difficult to effectively curb the illegal behaviors of counterfeit anti-counterfeiting marks.

In order to ensure the authenticity of the anti-counterfeiting labels, we must first clarify the relevant details of the anti-counterfeiting labels from the system. The relevant departments can conduct a comprehensive investigation of the market situation in the field of anti-counterfeiting labels, find out the various loopholes in the circulation of anti-counterfeiting labels and the problems not suitable for market supervision at the present stage, timely adjust the policy to check and fill in the gaps, constantly improve the relevant system, and strengthen the rigid constraints of the system.

We will clarify the responsible departments and strengthen market supervision in accordance with the law. Lack of supervision or limited supervision, will to some extent promote the field of anti-counterfeiting label chaos. According to the improved anti-counterfeiting label system, strengthen supervision and improve the frequency of daily inspection. Once problems are found, criminals will be severely punished, resort to law against serious offenders and raise the cost of violations, so as to effectively deter criminals.

Strengthen anti-counterfeiting technology research and development and confidentiality. With the development of modern high-tech, the techniques and means of making fake anti-counterfeiting labels are constantly renovated. The relevant departments should make efforts to improve the technical content of anti-counterfeiting labels themselves, constantly innovate the technical level of anti-counterfeiting labels, and defend the legitimate rights and interests of consumers from the technical point of view.

Shenzhen Shenzhen Aurora Technology Co., Ltd. was established in 1986, is the earliest holographic anti-counterfeiting enterprise in China, the company has a leading, fully closed, modern production base in China. In the past 20 years, Shenzhen Aurora has been constantly changing, and has developed and produced international leading and domestic first-class laser holographic anti-counterfeiting packaging products. It is committed to providing customers with the best quality and cost-effective holographic recording materials under the anti-counterfeiting packaging products and customized services, the main products include: laser anti-counterfeiting trademark, semi-transparent holographic anti-counterfeiting film, two-dimensional code anti-counterfeiting traceability system, etc., is widely used in health products, gifts, cosmetics and other industries.